As a father of a young daughter and an uncle to many nieces and nephews, I kept experiencing the same thing:

For younger children, this is hardly possible to do independently. Older children can navigate the internet, but they encounter ads, distractions, and websites where parents don't always know what lies behind the next click. What was supposed to be a creative moment is quickly interrupted by searching, selecting, and distraction.

I come from the automation industry and have always had a great passion for technology. So I asked myself a simple question:

An ordinary printer was not the right answer. It merely delivers a finished sheet – we wanted the creation of the design itself to become an experience. Through many ideas and prototypes, the current concept of DooDaa developed step by step: a creative companion that allows children to discover, select, and have their designs drawn directly onto paper with a real pen themselves.

Line by line, exactly the design the child has chosen comes to life right before their eyes. This builds excitement and increases anticipation for everything that follows. Sometimes DooDaa draws the entire design, sometimes just a part that the child continues with their own imagination. Other times, a template for coloring, cutting, or crafting is created. Thus, the result is never just a printout, but the beginning of something of their own.

DooDaa should just work right from the first moment – offline, without Wi-Fi, without an app, and without a subscription. Numerous designs should already be pre-installed. Parents can add additional content specifically later, or children can playfully discover it with DooCards.

But at its core, it's not about features. It's about the moment after: when a child turns a drawing into something of their own – coloring it in, expanding it, cutting it out, giving it as a gift, or letting a completely new idea grow from it.

DooDaa is still in the development and prototype phase today.